This snapshot looks at the geotracking portion of the Campaign Fire software. Great political campaigns rely on a good ground game, discovering the issues that matter most in a particular area and addressing those concerns on the voters’ doorstep. Geotracking helps modern campaigns by tracking where visitors are when they look at a campaign website. The site then monitors which issues are key to a particular area, the level of candidate support on a zip code by zip code basis, and the level of message penetration.